Placing of goods in the checkout area helps increase sales, because it is through this point the shop on a daily basis goes a great flow of customers. Properly organized space motivates the buyer to make a quick purchase and forms a positive opinion about the store. Goods placed in the checkout area belong to the category of impulse purchases. Small items in the checkout areas attract the attention of customers of different ages.

This fact is reflected in the placement of shelves at different heights. Goods placed in the cashier zone perform the  function of the reminders, for example, offer to buy the patches in summer and the hygienic lipstick  – in winter.

In the checkout area there are several types of equipment for the trade – a cigarette dispenser, sell-off baskets and compartments for small commodities. Showcase is constructed so that the product is visible both for the cashier and the buyer.