Articles

You are here: / Articles

Selection of the trading equipment

Before  buying a trading equipment for the shop, one needs to identify the target audience and plan the possibility of effective use of the trading area. Equipment must be combined with the interior and the style of the store, integrated harmoniously with the space to be ergonomic, durable, high-quality and easy to use. Properly selected design of the showcases significantly increase sales - goods located in such a way as to keep the buyers attention from the shelf to the shelf and help to make quick purchases. The buyer is attracted by the products beautifully laid out on the shelf. Each store has its own focus, so the selection of equipment will be different. For the grocery store ...

A role of the trading equipment in the modern commerce

Trading equipment performs an aesthetic function and  effectively presents the goods. Proper selection of the equipment location emphasizes the overall style of the store and helps to concentrate attention of the buyer. In trading business it is important to know the psychology of the buyer to predict her behavior in the store and inspire the purchase. Elements of the exterior design draw attention to the point of sale and urge to go inside. This can be a pillar of the panel-mounting bracket, sidewalk graphics, billboard or signboard sticker on the glass windows. Interesting design of the entrance also attracts the customers. The next goal is to offer an interest assortment of ...

Sales increase in the trade area with the help of the POS materials

POS-materials - is advertising and information tool in the point of sales which motivates a buyer to make a purchase. Such materials are favorably distinguish your products from competitors' products, inform about the quality and characteristics of the goods, and help customers to find their way quickly into the outlets and make a choice. On the trading floor it is possible to use the banner stands, price holders, wobblers, stoppers, stickers, promotional stands, racks, posters, shelf talkers, boxes and paper holders. POS-materials stimulate the impulse purchases, they are easy to remember and can be an additional element of decoration of the room. They attract the buyers by the ...

Sales in the check-out area

Placing of goods in the checkout area helps increase sales, because it is through this point the shop on a daily basis goes a great flow of customers. Properly organized space motivates the buyer to make a quick purchase and forms a positive opinion about the store. Goods placed in the checkout area belong to the category of impulse purchases. Small items in the checkout areas attract the attention of customers of different ages. This fact is reflected in the placement of shelves at different heights. Goods placed in the cashier zone perform the  function of the reminders, for example, offer to buy the patches in summer and the hygienic lipstick  - in winter. In the checkout ...