Sales increase in the trade area with the help of the POS materials

Sales increase in the trade area with the help of the POS materials

POS-materials – is advertising and information tool in the point of sales which motivates a buyer to make a purchase. Such materials are favorably distinguish your products from competitors’ products, inform about the quality and characteristics of the goods, and help customers to find their way quickly into the outlets and make a choice. On the trading floor it is possible to use the banner stands, price holders, wobblers, stoppers, stickers, promotional stands, racks, posters, shelf talkers, boxes and paper holders.
POS-materials stimulate the impulse purchases, they are easy to remember and can be an additional element of decoration of the room. They attract the buyers by the brightness and uniqueness. Dynamic POSM capture peripheral vision: lights or movement help to draw attention to the object.
Special banners and price tags calls for participation in the action or inform about new offers.
Promotional stands are designed to accommodate the product and advertise at point of sale.

The task of advertising stickers, paper holders and promotional displays is to present and distribute the samples of the products.

The purpose of the stopper is to stop and attract the visitor’s attention.

Promo Stand  is a good tool to promote your company, it is possible to fill in the information on both sides, it is light and easy to carry.

Wobblers – advertising material of unusual shape; it is attached to a shelf or a price list by the plastic leg and it swings.  It stands out compared to other advertising media, and stimulates buying.

Light boxes are the element of advertising. Advertised information is applied to the surface of the light transparent surface which allows  to display advertising at night.

Shelftalker – beautifully decorated structure, which is fixed on the shelf with the product and integrates into a single product group, identifies products in a competitive.

The combination of several types of POS materials at points of sale increases the chances of success of an advertising campaign.